Employees are a company’s most important asset. Securing the top talent in your industry is only achievable if you have an awesome onboarding program.
The mindset of the modern workforce has changed in recent years. Salary is not the main priority. Millennials are more interested in a work-life balance and working for brands that cater towards health and wellbeing in the workplace.
Today’s employees also want to work for companies that have a strong company culture, a social purpose and invest in the development of employees.
A strong recruitment program sets the foundations that can make a lasting impression. One of the key goals of onboarding is to help new employees to socialise and feel part of the organisation.
Companies that enable employees to acquire skills, knowledge and behaviours in their earliest days with your company spend less on recruitment in the long run.
Researchers found that effective onboarding reduced employee turnover. The study found employees were 60% more likely to remain with a company for more than three years when there is a structured onboarding program.
Conversely, another study found that 15% of respondents said a lack of an effective onboarding process contributed to their decision to quit.
HR professionals are under no illusion that the next few years will bring significant changes to the onboarding process. Not only is a positive recruitment strategy required to secure top talent, the content has to motivate new starters enough to stay engaged.
Implementing an onboarding program that is educational, thoughtful, fun and engaging fosters motivation and instils a willingness to stay and succeed with your company.
Onboarding with Animated Videos
Optimising your onboarding programming using animated videos helps new employees understand your company culture and values, adopt the necessary knowledge and skills sooner and help them to become effective contributors to your organisation. These can also be integrated into an elearning programme via a learning management system (LMS).
Visual learning is more powerful than other formats because the human brain engages with images. Visuals enable us to retain and recall information much easier.
Video animation keeps content fresh and appealing. Watching a video is far more engaging than listening to a trainer speak for hours on end in a classroom environment.
The rise in video content consumed online is a strong indication of what audiences prefer. Video content is engaging, digestible and furnishes viewers with more context and understanding.
Creating a dynamic video provides a context for your company culture and makes it easier for new recruits to make the transition.
Video enables companies to convey your brand values and recreate real-life scenarios that employees may find themselves in. Being able to see situations in a visual format makes it easier for new employees to understand potential difficulties easier without having to overstretch their imagination.
Furthermore, studies have found that effective onboarding programs reduce the time it takes new employees to effectively contribute to productivity.
Research published by the Aberdeen Group found that companies with an effective onboarding process experience 54% greater productivity from new recruits and a 50% higher retention rate.