Considering advancements in digital technologies in the last 30 years, it’s surprising that business communications are still lagging behind.
However, communication professionals see a solution on the horizon. Chatbots.
Speaking with a computer may feel somewhat disconcerting – especially considering early ventures into the field of Artificial Intelligence (AI) and voice-activated assistants left a lot to be desired.
But look how quickly digital assistants like Siri and Google’s Cortana progressed!
Chatbots are already proving their worth for basic tasks – and they have much more potential to offer forward-thinking enterprises. The scope to improve the operational efficiency of your office and dramatically streamline both internal and external communications is huge.
Why install a chatbot?
Chatbots are essentially a computer software. As you already know, software is ideal for automating repetitive tasks. Recent innovations with chatbot technologies promise to deliver capabilities that conventional technologies are able to provide.
Industries that have struggled with internal communications – healthcare, hospitality, industrial, logistics and retail – can benefit greatly. Employees have smartphones they can carry with them and receive instant notifications.
This can provide benefits for both internal and external use. Booking holiday leave, locating documents, checking work schedules and accessing answers to questions can all be performed via an internal chatbot.
From an external pov, chatbots can be programmed to answer questions posed by customers. This saves people waiting for a member of your customer service team to become available to field queries.
When a chatbot cannot answer a question, queries can be channeled to members of your staff. With more people on hand to access questions, other than inundated customer service teams, brands have the capacity to deliver speedier responses and an enhanced customer service.