Animated videos are increasingly surfacing across the internet. They appear on client websites and the multitude of social media platforms. It’s also fair to say animation is a favourite medium for corporations to make their internal communications more engaging. This is the beauty of animated videos. They are highly flexible and can be used in multiple ways. However, creating videos designed for a number of specific audiences becomes very expensive to make. Whilst every video will not satisfy every type of audience you want to target, it’s more cost-effective to create animated videos that run for around one or two minutes and chop it up to target a variety of audiences across multiple platforms.
Animated videos are typically more cost-effective and easier to make than conventional video footage. Shooting live action has become even more expensive because of the limited number of places you can film. To create an engaging video, you will need to spend time in an effects studio. And hiring studio space can seriously drain your budget.
On the other hand, when you work with a company that is experienced at making an animated video, we have a huge store of animated objects that are already built. Animation features can be used in videos for a number of clients and adapted fairly easily to fit your brand. All we need to do is adapt them so they are unique. This is a huge cost-saving compared in relation to creating animations from scratch – and far more cost-cost-effective than shooting live video footage.
At Sliced Bread Animation, we often create a number of films using the same assets to tell different internal or external communication stories. Take for example our project for the The European Bank for Reconstruction and Development (EBRD), they asked us to produce 2 films, one being a general introduction, and then another about how they are funded. The films used the characters and some common assets to produce different environment settings. As well as enabling the films to be created in a shorter time-scale, it also brought down the cost too. Often animated films can be edited down to create short social media clips, so a 2 minute film, could be reduced to 5-10 second clips for say Instagram, Twitter or Facebook, and engage audiences with shorter attention spans.
Animated Videos Give You More Creative Freedom
The ability to customise animated videos gives us more creative freedom to include absolutely anything you need. This can be the minutest details including how characters move to background features. This also enables us to create videos that reflect your brand image. And because your brand personality is consistent right throughout the video, it makes it easier to break the video up for multiple uses.
Animated video also enables you to keep the setting but change the story or characters, for example. This enables you to adapt a video and repurpose the content for a similar video in the future without impacting the scope of your project or the budget.