Over several years we’ve created numerous whiteboard animations in all their variations, for global clients. It’s still a very popular and effective way for large organisations to communicate messages internally. Often that messaging needs to be understood instantly, by illustrating them comprehensively and seeing the visuals appear in sync with the voiceover. A well considered and carefully planned image can make a faster and more memorable impression than just spoken text. That’s the basis for a whiteboard! Here are some key benefits:
- Whiteboard animations turn complicated processes into simple explanations
- They benefit and support information retention
- To see and hear something explained improves understanding of it
- It is great for multi-market, multi-language support – simple to convert
- An animated whiteboard video can boost your business sales by 150%
Whiteboard animation can be produced in all sorts of different styles, and you don’t need to stick to a black line drawing against a white board. Colours, brushstrokes, backgrounds, drawing styles all can bring a distinct look to your whiteboard animation. And, helped by technology, a few minutes of a whiteboard animation can be created in a number of days, once the visual content has been designed and agreed on and the script is signed off.
Our first whiteboard animations really were created by speeding up the filmed footage of a drawing, created by hand, under a live camera, like this project with Aspect Communications for the luxury travel experts, Kuoni. Completed over a 2-week period, we were responsible for the storyboarding (based on a supplied script), filming the sequences at our studio and editing to a voice over. Each drawing is created under a live camera on a whiteboard, the recorded footage is then manipulated at our editing suit.