For Healthcare Professionals (HCPs) to experience the feeling of entrapment and loss of freedom faced by Irritable Bowel Syndrome (IBS) patients on a day-to-day basis. We wanted HCPs to truly understand the impact of IBS on patients so they proactively treat multiple symptoms of IBS to improve patient quality of life.
What we did
This was our first project combining a VR experience with elearning in an easy to use mobile setup (pre-Oculus Go). A 3-minute virtual reality experience was developed by the global healthcare agency, Emotive, and focused on a global pharmaceutical company for their gastrointestinal (GI) portfolio for HCPs from multiple GI specialities. This aligned with the brief that was to provide a 360º VR immersive experience of the global campaign maze visual. Sliced Bread created the 3D models and animation assets.
The use of the maze visualizes the complexity, frustration and lack of clear direction that patients and physicians alike encounter in not being able to treat all the symptoms involved in IBS. Bringing together these two elements – the challenge is for users to ‘Escape the Maze’.