Safety is a critical priority for MTR Corporation. A central issue of concern is that not all workers are aware of safety procedures, or have not completed the necessary safety training. They inevitably come from a number of different countries, meaning that language can act as a barrier to effective training. Furthermore, cultural perceptions of safety and the consequences of incidents differ hugely.
To bring this message home to workers across the network, a short film was proposed that visually highlights the importance of a pro-active safety culture, following safety procedures and – ultimately – emphasising the life-changing or even fatal consequences if hazardous situations are overlooked or not understood.
Animation is a very effective medium when trying to educate employees or make them think differently – it allows us to strip things down to their essence and deliver messages in a unique and striking way. It means we can rely on the power of visuals to convey the message, without needing to use onscreen captions, or spoken narrative to tell the story.
What we did
Working closely with the Edge Picture Company, we created a 2-minute animation with a central character (Cai) that has a number of near fatal situations going on around him, and yet just walks on by.
The animation was slapstick in approach, it is not reliant on voice-over or on-screen text to convey its message. The video above provides a 30-second snippet of the film.
Communicating to employees
“Animation is proven to be an effective form of communication because it uses visuals specifically to enhance and accelerate understanding. It has the ability to engage your audience, inform, narrate, instruct or explain.
Educational content should have learning outcomes that lean heavily on emotional engagement – especially if you are delivering information that is critical to the running of your business, promoting the benefits of a product or asking people to change their behaviour.”
For further reading see our blogpost; Using Animation To Communicate “The Why” which has some useful information on the key benefits of using animation for your employee communications.
If you need to create a series or sequence of animations for internal communications, why not drop us an email at firstname.lastname@example.org, or give us a call on +44 (0)207 148 0526. We would be happy to help.
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