Medical marketing aims might include patient engagement, product explainers, education about medical conditions and patient education. Through a directive voice-over and compelling storytelling, medical animation can be a very effective medium for communicating complicated, or important healthcare messages.
Viewers are not overwhelmed by text, and are therefore more inclined to absorb key visual information points. This is particularly important when illustrating complicated medical concepts or conditions.
What we did
Working with the award winning healthcare digital agency emotive, we created this mechanism-of-action (MoA) CGI medical animation. With this type of 3D animation, viewers can see for themselves how it interacts with the complex mechanisms of the body, providing a virtual insight into how advances in pharmaceutical research really works.
Rendered on our in-house render farm as multi-layered full HD, and then composited in post-production, we use advance technological practices along with our 3D expertise, to ensure a technically-accurate, visually immersive experience is met.
We have been making medical animations for the healthcare sector for over 20-years now.
Our experience in healthcare communication
We have a significant history of creating medical ‘Mechanism of Action’ (MoA) animations for several pharmaceutical and healthcare clients. Our blogpost Healthcare & Pharma Communication Projects showcases additional projects in this sector.
The medical animation process
Are you considering producing a Medical Mechanism-of-Action (MoA) animation but are a little unsure about the animation process? If you want to know more about our process for creating these medical MoA’s then click here to see our blogpost Production Process – Medical Moa Animation which explains the full process.
Do you need to develop a medical animation for your new product or treatment? Feel free to drop us an email at firstname.lastname@example.org, or give us a call on +44 (0)207 148 0526. We would be happy to help.
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