General Optical Council

mobile and tablet screen grab of general optical council app

The brief

  • To develop an interactive IT framework to enable GOC registrants to track their Continuing Education and Training (CET) progress
  • Update the system to allow the GOC to manage the approval and quality assurance of CET
  • Create a better user experience and allow registrants to manage their CETs more effectively

What we did

Winning GOC’s pitch with Replay Learning (now emotive), we worked to build an updated and more user friendly platform for optometrists and dispensing opticians to use while completing their CET, a legal requirement in order for them to become fully qualified. Registrants undertake CET over a three-year cycle, so we wanted to make each stage of the process as simple as possible.

The new system allows registrants to view their targets for each cycle, track their progress, and search and attend events suitable for their CET portfolio. They are also given access to a helpline and email support service for any enquiries they may have. Training providers are now able to submit CET, and we have added an integrated approval process. This updated system allows an independent panel to undertake the approval and quality assurance of CET, maintaining the approval process as an independent operation.

Achieving a great user experience meant ensuring that the platform was responsive in its display, enabling users of the site to carry out functions on tablets and smartphone devices just as easily as on personal computers. We also spent a long time wireframing the user journey throughout the site to make the process as effective as possible.

It was announced on the GOC website that the first 2,000 registrants that attended their CET peer reviews after the launch of the new site had already met their targets for the 2013-2015 cycle (3 months in).

Contact us

If you need to create a bespoke application, feel free to drop us an email at, or give us a call on +44 (0)207 148 0526. We would be happy to help.

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two stripes

“The strong and effective partnership of Replay Learning Ltd and Sliced Bread Ltd brings a wealth of experience in CET and we’re delighted to be working with them on this project.”

Samantha Peters – Chief Executive and Registrar
General Optical Council

We are an animation and technology studio, typically creating animated explainers, online learning, augmented reality, and virtual reality. If you have a project you would like to discuss, feel free to get in touch via the link below.

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GOC app screengrab
GOC app screen grab on 3 phones
GOC app screengrab