Please note, this project is still in development, check back at a later date for further updates.
“CyberArk is the global leader in privileged access management, a critical layer of IT security to protect data, infrastructure and assets across the enterprise, in the cloud and throughout the DevOps pipeline. CyberArk delivers the industry’s most complete solution to reduce the risk created by privileged credentials and secrets. The company is trusted by the world’s leading organizations, including more than 50 percent of the Fortune 500, to protect against external attackers and malicious insiders.”
We were commissioned by CyberArk to create a suite of marketing assets that can be used across various digital marketing activations. We produced a choose your own adventure style interactive PDF, and a two-minute comic book style animation. From the start we set up to make the assets as versatile and modular as possible, enabling multiple re-use across channel placement. As an example, the animation could be edited down to short sections and be used with overlaid text for bitesize social media clips, for use on LinkedIn, Facebook, Twitter and Instagram.
The bespoke comic book style, provides a close affiliation to CyberArk’s target audience type, who typically work in the information technology industry.
The digital assets illustrate how Cyberark can protect the network stack (your Crown Jewels) from hackers and espionage by providing multi layered cyber protection via privileged access security. The challenge was to inform the viewer about privileged access security in an engaging and captivating way, while avoiding overloading them with technical jargon. With that in mind how do you show a world in which all activity circles around ‘invisible’ data?
“This is your Crown Jewels, your most critical assets (client data, intellectual property, service up time etc). Like anything precious, it always needs protection from unscrupulous characters. But unlike the physical world, it’s more a question of when, than if, an attacker will get inside. Whoever they are, they know privilege account credentials are the route to those crown jewels.”
