- To create a short 2D animation that raise employee awareness about online safety
- To educate the workforce about “do’s and dont’s” of the online world to help minimise the chance of falling victim to cyber attacks.
What we did
We produced a video that illustrates the importance of being cautious exchanging certain information online. It shows how some situations can be deceptive by drawing parallels between the real world and the online world – what we share privately can have as much of an impact on safety as sharing valuable business information.
In order to effectively communicate what the right and wrong behaviour is in each situation, we focused on two main characters – Tim and Joy. Joy is internet-savvy and security conscious, while Tim does not think through his actions and the information he shares. Despite the serious subject matter, we managed to keep the animation light-hearted by injecting some humour using these characters. ‘To err is human’ …and it puts a smile on your face.
Connecting the viewer with Tim’s character, allowing them to see him carry out mistakes they may have made in real life, definitely promotes a re-think in how they conduct themselves online.