Hitachi Rail introduced one of the world’s first battery fleets in Japan in 2016, building on their innovative bi-mode fleets operating across the UK, and they want to bring this new generation of battery trains to Europe. To support the promotion of these new trains, we were commissioned to create a two-minute animation to explain its new features and benefits. Some of which include:
- Travelling up to 90+ kilometres just on batteries
- Recharging whilst in motion under the wires
- Existing diesel engines can be removed and replaced with batteries
- Trains will be able to enter, alight and leave non-electrified stations in battery mode
- Battery solution complements electrification minimising potential infrastructure costs
What we did
Hitachi provided us with a script and we storyboarded an engaging film to support the various key business objectives. We wanted to communicate a fluid seamless journey from start to finish in order to highlight how accessible and versatile the trains are. We were also able to acquire the CAD files of the trains to ensure accurate representation of their construction. From there we followed a fairly typical animation pipeline. The final film was built using the 3D animation software package Maya, rendered in Arnold and then composited in Nuke.